Nonsense. Yes—nonsense. That is my response to anyone who speaks about the supposed wealth of fashionistas (men and women alike). This exaggerated fortune! Whenever we sit with someone, the conversation drifts toward social media in its many forms and the immense profits it allegedly generates. Fashion influencers have become the talk of the town. And whenever I try to convince people that it is all nonsense, they respond: “Look at so-and-so, or that channel, and the fortune they’ve made after once being ordinary people. Look at his villa… look at the Ferrari she gifted her husband…” More nonsense.
Ladies and gentlemen—can we really believe that a few advertisements, cooking videos, or promotional displays across different fields could produce such immense wealth? What we see is ostentatious, but baseless. Many of these influencers show off the renovations in their homes, luxury cars, villas, or trips abroad for vacations, weddings, or special occasions. Yes, we’ve seen it. But do they really own these things? And are they truly the result of social media? Of course not.
The reality is that many of them have been jailed for unpaid debts or bounced checks. Others have been taken to court for fraud, misleading advertisements, and sometimes even harmful promotions. Those luxury cars? Often just marketing deals with showrooms. The villas? Frequently rented—or promotional arrangements with property owners. The lavish travel? Sponsored by tourism companies, with influencers earning only symbolic commissions, far from real wealth.
And then there are those influencers who suddenly vanish—brought down by scandals and lies. They prey on gullible viewers, dazzling them with carefully staged displays and polished words that serve only their own interests. High views, large subscriber counts, and countless “likes” do not equal outrageous fortune. They are misleading at best, earning modest sums. How many times have we seen scandals emerge online involving disputes with shops, showrooms, and brands over unpaid dues for influencer “marketing services”?
These influencers toy with people’s dreams—especially the youth—selling them fantastical illusions that simply do not exist. The myth of “getting rich through social media.” If it were truly possible, there would be no poor people left, no bachelors, no one in need of work, study, or life’s basic necessities. Enough of playing with people’s hopes. Enough of deceiving them with fake images of wealth—and with credentials that, in some cases, are not even real.
I leave the floor to you: share your experiences with social media, influencers, and their so-called “wealth.”
