Behind the Ideas

The roots or deeper story behind a powerful idea

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From hype to horsepower: A CMO’s playbook for AI transformation
Infinite marketing in the age of agentic AI
Inside Aritzia’s holiday campaign AI strategy
Inside Aritzia’s holiday campaign AI strategy
Building Innovation Teams Across National Borders
Building Innovation Teams Across National Borders
PepsiCo’s content creator marketing strategy
PepsiCo’s content creator marketing strategy
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